SnackableContent

Conde Revs Up Motricity Again

Motricity, a provider of mobile content services, announced a two-year renewal with magazine publisher Condé Nast, and an Internet division of the company, CondéNet. Within the agreement, Motricity will deliver
weekly tips and polls from magazines, such as Self and Allure, and from websites, such as style.com, via text messaging to those users who have opted in to receive information. For example, readers can text DINE LA to 82222 and receive the top spots for dining in the Los Angeles area.

Third Screen Grabs More Screens

Third Screen Media, a software and services company that enables advertising on mobile devices, announced that it has the ability to reach nearly 50 percent of US mobile content subscribers, according to consumer research company, Telephia. TSMINetwork was recently acquisitioned by AOL’s advertising.com, which is allowing the company to combine mobile marketing efforts with online reach. The company has doubled its number of campaigns in Q2 2007 than the same period once a year ago, and has experienced an increase in overall impressions to 275 million, up from 225 million last quarter. The progress marks overall growth in the mobile advertising market.

Nortel Upgrades Mobile Marketing Offerings

Nortel has dialed up some mobile marketing upgrades. The telecommunications company has launched some Web services applications that enable marketers to reach customers via their mobile devices with messages that are targeted based on the user’s location and individual preference. For example, these applications allow a person to receive a mobile alert telling them that a book they have been searching for is on-sale at a bookstore that they are walking by. The application utilizes Parlay X API standards that also allow businesses to enhance their Web sites by adding click-to-call--connecting customers  instantly to a representative while they are viewing information on a particular page.

Admob Goes Hollywood

Mobile advertising network, Admob, San Mateo, CA, has teamed up with several Hollywood studios to launch promotions for this summer blockbusters. Admob recently helped Universal promote its romantic comedy “Knocked Up,” in June and Warner Independent Pictures, “In the Land of Women,” earlier this spring. Admob is currently working with Paramount Pictures to promote “Transformers.” In each instance, the studio is running a banner and simple text ads that appear on mobile Web pages. When users click on the ads, they are delivered to mobile web pages to locate theaters where the respective movie is playing as well as show times. Admob also matches advertisers with content providers and allows them to target users by country, language, phone brand, phone model, user content and OS. The company recently launched a landing page tool as well, to help advertisers with a mobile web presence to get started.

Consumers Not Gaga Over Mobile Ads

Click here for the results from the latest Harris Interactive poll regarding consumer opinion about mobile advertising.

Hasbro Transforms the Cell Phone

Hasbro and Glu Mobile are transforming cell phones into vehicles to promote the upcoming Transformers film. A mobile game gives fans the chance to play as main character Optimus Prime. Other content allows fans to customize their wallpapers, screensavers and voicetones on their cell phones with sounds and images from the summer blockbuster. The game and content is now launching through North and South America, Europe and Asia, and will ultimately be available through more than 150 carriers and distribution partners in 65 countries. The game marks the first-ever mobile game based on the Hasbro brand, which has grossed more than $3.1 billion in sales since it was first introduced in 1984.

Dial 'M' for Marketing (Reprise)

For those attending the What a Teen Wants Conference (and others), here is a reprise of my mobile marketing primer. Click here to read the article.

iScream, You Scream, Friendly's Screams

The mobile marketing company Cellit has teamed up with Friendly's to launch its new iSCREAM program. Fans are encouraged to take a picture/video of themselves expressing their love for Friendly's ice cream. They can then text it in for a chance to win a $10,000 Apple shopping spree and other prizes. So far the contest, running June 4-Aug. 12, has received hundreds of entries.

Mobile Marketing is No Mystery for Nancy Drew

Nancy Drew may be an old character, but she's got some new tricks. Warner Bros and Vibes Media, a provider of mobile marketing programs like interactive text messages, have teamed up to connect fans, with the film through two new mobile programs. "Nancy Drew Calls You" allows fans to send customized voice messages with the film's star, Emma Robert's actual voice, to their friends via www.nancydrewmovie.com. The "Nancy Drew Get a Clue Text Game" asks users to answer a series of questions based on the movie trailer.

Cheap Gas an Oxymoron? Not with Mobio

Cheap Gas, the free application created by Mobio, lets you use your cell phone to instantly find the cheapest gas stations near any location you provide. How does it do it? Once you type in you street address, Cheap Gas displays a map for relevant stations located literally at the nearest corner, and can filter results by brand. Of course not that anything over $3 could ever truly be considered cheap...