McDonald's Cooks Up Filet-o-Phone

  I have a friend Brandon who I thought liked McDonald’s filet-o-fish sandwiches. I was so confident that I bet $20 on it. I lost that bet thus proving that no one eats filet-o-fish sandwiches or at least anyone I know (Hey, what kind of fish is it anyway?)  Regardless, just in time for lent, McDonald’s is trying to get people try its mystery fish sandwich as well as a double filet-o-fish with a new mobile push. At Filetofish.com, you can download some lame wallpapers, dolphin song ringtones (which would be extra annoying to my fellow morning commuters) and games. Well the games look cool at least, especially The Fast and the Furious Tokyo. Consumers in 40 U.S. markets will be able to sample the content by texting “FOF” to 37438. The company who developed it, iPlay, has touted it as one of the largest mobile efforts of its kind. Maybe it might even get people to actually order a filet-o-fish, but I wouldn’t bet money on it.

Comments

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Are you hearing anything about Yum Brands (Taco Bell, KFC) working on anything along these lines to clean up there image after having one of their restaurants caught on video being invaded by gangs of rats running for the border?

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