Domino’s is among the brands (including Dell, Fromyouflowers.com and perhaps soon Levi’s) to give Mobile Campus’ service a whirl. Students at 11 universities can opt-in to receive text offers from retailers they are interested in. The company, which is talks with 100 other schools, also allows for colleges to push important information like class cancellations, last day for drops and other news. CEO George Tingo said his goal “is to reduce the cost of living of students as well as to provide them with relevant information.” At the same time he was quick to point out “the tremendous amount of discretionary spending” college kids have because after all the advertisers do like to make money. Like any program targeting students, this one’s success will depend largely on how cool or annoying they find it to be. Apparently, a recent Dell test was pretty cool. Dell shot a text message to 18,000 students across five campuses luring them to Dell.com with an array of prizes ranging from free ringtones to flat screen TVs. Some 5,000 students responded. Like any good CEO touting his company Tingo proclaimed Dell “generated greater response for a four-hour period using us than a 30-day traditional media buy.”
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Posted by: Kenneth Hein | February 07, 2007 at 04:59 PM
One thing alike about dell.com is it offers great deals and discount prices to students and letting them know through text messages.
Posted by: cheap computers | September 10, 2009 at 07:20 AM