It’s a lofty goal: To become the MySpace or YouTube of the mobile Web, but that’s what Juicecaster is trying to accomplish by “bringing social media to the phone. When Britney got her head shaved, people wanted to know right away," said Juicecaster Chairman Nick Desai. "You live your life on your phone which is with you all of the time, not in front of the computer." Juice Wireless scrapped the mobile marketing agency side of its business to build the Juicecaster community. Juicecaster offers a library of snackable video snippets (most of which are five-seconds). Since Jan. 1, 15,000 members have joined via Juicecaster.com. As of March 20th, they will be able to text “join” to 84462. Once the community hits 100,000 strong, it will begin pursuing advertisers for pre- or post-roll ads as well as search results buys.
Snackable videos discussed on Snackable content. How appropriate. I image one day Juicecaster could have an offshoot called Juciycaster with snackable porn vids.
Posted by: Dave | March 06, 2007 at 05:58 PM