Loyalty Programs Unplugged

An Enpocket sales rep had something interesting to say at The Advertising Research Foundation Annual Covention + Expo in New York this morning. He said Enpocket will be working with its new partner Carlson Marketing Group to bring loyalty programs to the mobile phone. The idea being, that you can check point balances and redeem prizes on the fly. He also said they were talking to Coke about Mycokerewards.com. The cola giant’s continuity program has received a ton of media support of late however it has been criticized by some for having too few prizes, hard to read codes and labor intensive entry. Maybe adding a mobile component to the mix could help…