Mobile advertising network, Admob, San Mateo, CA, has teamed up with several Hollywood studios to launch promotions for this summer blockbusters. Admob recently helped Universal promote its romantic comedy “Knocked Up,” in June and Warner Independent Pictures, “In the Land of Women,” earlier this spring. Admob is currently working with Paramount Pictures to promote “Transformers.” In each instance, the studio is running a banner and simple text ads that appear on mobile Web pages. When users click on the ads, they are delivered to mobile web pages to locate theaters where the respective movie is playing as well as show times. Admob also matches advertisers with content providers and allows them to target users by country, language, phone brand, phone model, user content and OS. The company recently launched a landing page tool as well, to help advertisers with a mobile web presence to get started.
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Posted by: RosalindaBARNES35 | July 06, 2010 at 02:21 PM