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June 20, 2007



This looks like a product placement move for Hasbro. Incorporating their latest movies on cell phones in order to get more consumers interested is a good idea. Putting an interactive game on mobile phones will work because many people use their phones for other purposes than just to call people. It is a mode of entertainment in a boring situation as well. As long as the placement remains somewhat subtle, and doesn't get too out of hand with the advertising, this will benefit both Hasbro and Glu Mobile. For more information on product placement in our media, visit my blog, https://rebeccahotaling.blogspot.com.


It is a very intelligent marketing stratergy to market movies through cell-phones.

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The people are loosing their moral while becoming modern. The society needs to be attentive that moral value.
mobile phones


Anyone else want to report things that have already been published in Toyfare magazine and been public knowledge for about a month or so? Everyone else know that Ghandi was asassinated or that the sky is blue...?

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