Hasbro and Glu Mobile are transforming cell phones into vehicles to promote the upcoming Transformers film. A mobile game gives fans the chance to play as main character Optimus Prime. Other content allows fans to customize their wallpapers, screensavers and voicetones on their cell phones with sounds and images from the summer blockbuster. The game and content is now launching through North and South America, Europe and Asia, and will ultimately be available through more than 150 carriers and distribution partners in 65 countries. The game marks the first-ever mobile game based on the Hasbro brand, which has grossed more than $3.1 billion in sales since it was first introduced in 1984.