To launch its new digital camera, the Nikon Coolpix S9, Nikon looked to the cell phone. Specifically, it targeted users of GPShopper’s Slifter mobile search tool. Slifter allows users to search for products and create a shopping list using their phones. Users near Nikon Authorized retailers could get local store information, pricing, an image of the product and a map of how to get there. More than 12% of users clicked-through to find authorized dealers. They could also text S9 and their zip code to SLIFT to get information about local retailers. Shopping lists were also pre-populated with the camera’s information—some 38% of users opened the information on their list to look at it and 7% shared it with a friend. All in all it made for a pretty picture for Nikon.
What astonishes me is how relative "cheap" and "expensive" are. Take, for instance, a 16 oz. soy latte, which--with tax--costs about $4.00. Comparatively, a whole gallon of gas, at $4.00, seems like a steal (or the coffee seems criminal, one or the other)! Funny that people don't think twice to spend that $4 every day for their specialty coffee.
Posted by: Stephanie | September 10, 2008 at 07:43 PM