Nortel has dialed up some mobile marketing upgrades. The telecommunications company has launched some Web services applications that enable marketers to reach customers via their mobile devices with messages that are targeted based on the user’s location and individual preference. For example, these applications allow a person to receive a mobile alert telling them that a book they have been searching for is on-sale at a bookstore that they are walking by. The application utilizes Parlay X API standards that also allow businesses to enhance their Web sites by adding click-to-call--connecting customers instantly to a representative while they are viewing information on a particular page.
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July 09, 2007
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July 2007
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The invention by this companuy would come out to be handy and useful for travelers with mobile phones.
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