SnackableContent

Study: Consumers Won't Hang Up on Mobile Ads

Earlier this month, AirG surveyed its mobile community users (spanning more than 85 mobile carriers and 10+ million unique users worldwide; respondents are primarily males and females ages 18-25). It received more than 15,000 responses in 20 minutes. The survey found:

48 percent would accept mobile ads in exchange for free service or the chance to win a prize.
55 percent said something as simple as a free ringtone would get them to accept ads.
56 percent of mobile users would watch five or more ads every day to get a free cell phone.
71 percent of respondents said ads would not cause them to stop using their phone.
30 percent have bought a product after seeing an ad on their phone.
29 percent of mobile users have clicked on a cell phone ad.
21 percent have participated in a mobile contest or promotion.

U.S. Mobile Phone Sales Hit $8.8 Billion; Motorola #1

People are buying lots and lots of mobile phones—143 million units last year to be exact, per the NPD Group, Port Washington, N.Y. This accounted for $8.8 billion in sales. Motorola was the best-selling manufacturer gobbling up a third of sales followed by LG (16%), Nokia (15%) and Samsung (15%). Cingular/AT&T and Verizon each had 27% of all subscribers. Consumers started buying more bells and whistles as the year went on. For example, almost a third (32%) of all phones sold in the fourth quarter were music-enabled compared to 18% during the second quarter. Two-thirds of all devices in the fourth quarter had a camera and almost half (49%) had Bluetooth. 

Google Tops in Mobile Site Traffic

For all those trying to figure out where to place your mobile banner ads, M:Metrics released its first ranking of mobile Web site traffic. Last month the top sites visited on mobile phones were:
1. Google
2. Yahoo!
3. MSN
4. Live.com
5. Go.com

For more information check out this article.

Study: Bribe Them to Watch Cellphone ads

Numerous studies have shown that consumers are turned off by the idea of viewing ads on their cellphones, but a new Harris Interactive poll provides a solution. Of the 1,000 people polled online last month, a little more than a third (35%) said they were willing to accpet incentive-based advertisements. Not surprisingly, the best bait was cash according to 78% of respondents, 63% wanted free minutes, 40% wanted coupons and another 40% wanted ringtones and mobile games. To view the reports top line results, click here.

Study: Mobile Ad Acceptance Growing

“Cell phone users are more willing than ever to receive advertising,” claimed Harris Interactive exec Judith Ricker. Her statement came after 35% of adults said they were willing to accept incentive-based advertisements in a Harris Poll of 903 adults last month. Of these, 78% said cash was the best incentive of all (shocking). Free minutes were the second most popular option according to 63% of respondents. More than half (56%) of those who expressed at least some interest in receiving ads on their cell phones would like them to be in text form and 40% prefer picture messages. For the full survey click here.

The Mobile Web Experience: Not Too Shabby

Almost of half (43%) of Americans said they very or extremely satisfied with their experience surfing the Web via their mobile devices. An equal amount had no opinion and the remainder hated it. These were among the findings from Going Mobile: An International Study of Content Use and Advertising on the Mobile Web. For the full 37-page report click here. The Online Publishers Association and TNS conducted the study which found that 71% of Americans have the mobile Web although only 41% actually use it. The biggest complaint was load time for Web pages followed by page layout and poor navigation. On the advertising front, 22% of Americans said they like free mobile, snackable content. Eighteen percent said they watch mobile ads in exchange for free content. A quarter of respondents were willing to sign up to receive alerts and only 8% were into entering mobile contests.

How Do You Work This Thing Again?

Americans consider themselves among the least tech savvy in the world when it comes to mobile devices, according to the CMO Council’s Global Mobile Mindset Audit. More than 14,000 mobile users in 37 countries were surveyed. Only half of U.S. users deem themselves "very tech savvy" compared to Latin America (73%), Eastern Europe (69%), Asia (63%) and Western Europe (58%). Other takeaways: The mobile industry’s emphasis on features and functions isn’t resonating as many respondents claim not to use many of the bells and whistles—one of which is the mobile Web. The study calls it "function fatigue." No wonder advertising on mobile in the U.S. is taking so long.