Carlson Marketing, besides being a sister company to T.G.I.
Friday’s, isn’t one of those agencies you typically hear about. However, its execs
have embraced the concept of being the “and” agency. While you wouldn’t go
there to get your Super Bowl ad produced, you would go there to create a loyalty
program, sales incentive, direct marketing campaign and a host of other reasons.
The latest reason to go there is for mobile marketing solutions. Today Carlson
Marketing and Enpocket announced that the two companies have entered into a
strategic partnership. Carlson will incorporate the Enpocket platform across
its array of marketing services in areas such as loyalty marketing, employee
recognition and events. “This will become one of the most important channels
within the interactive marketing mix,” said Carlson Marketing, Vice President
of Interactive Marketing Douglas Rozen in a statement. “Our unique alliance with Enpocket will
enable us to connect our clients with their customers anytime and anywhere.” Expect
many more deals like this on the horizon.
